Digital Marketing Center

Note: The following images are from a blog announcing the Digital Marketing Center open beta.

Description

Digital Marketing Center is a tool that simplifies and streamlines advertising and social media management.

• Audience: Small to medium business owners
• My role: Primary writer
• Partners: Product managers, designers, user researchers, developers, marketing strategists, other writers (to provide peer reviews), and support representatives

Metrics tile for the customer action tracking feature

Customer action tracking is a way for users to gain insights into their search and social advertising. 

I kept the language as simple as possible for a fairly complex feature, to help users understand quickly and easily.

The question icons are help popups to explain in more detail about the feature and the concepts on this tile. The goal is to give the user the information they need, right where they are, to help speed up their understanding.

The users have context for the terms Conversions and Special pages that isn't shown here, and they are defined in the help popup next to Customer action tracking, in case the user needs a reminder

Note: The image quality is based on the original blog.

Search phrases tile

This tile gives information about the phrases potential customers use that trigger search ads.

Note: The image quality is based on the original blog.

Ad preview tile

To help increase the success of the users' ads, AI creates more search ads for them. We display the Automated ad label on ads the AI creates to inform users about automation and to build their trust in the value of it (as they see how the automated ads perform)

Note: The image quality is based on the original blog.